5 Minutes to Freedom: The Good News About the Coronavirus
As you watch bad news after more bad news pour in about the coronavirus, you may be wondering…What’s the good news here?
Well, in the real estate industry, mortgage prices are dropping.
That’s good news–and that’s news you can share with your clients.
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Enter Into the Conversation
First, enter into the conversation that your clients are already having. I guarantee you that they are thinking and talking about the coronavirus. Just like everyone else, they’re worried and anxious–and looking for someone to trust.
Here’s your opportunity: Think about how you can offer wisdom, insight, and expertise in a time of crisis. People are looking for a guide…and your clients already know, like, and trust you.
Of course, you’re not going to give them detailed information on the virus itself. I expect that you’re not an expert on virology (and neither am I!) What you are going to do is give them a benefit that’s connected to both the coronavirus and your area of expertise–real estate.
Presenting the Good News About the Coronavirus: Dropping Mortgage Rates
Here’s the good news about COVID 19: Mortgage rates are dropping dramatically.
This is the big benefit you’re going to present to your clients–the piece of information that’s not only going to bring value to the conversation, but give your clients a call-to-action (we’ll get to that in a bit).
Here’s a simple way to understand why the coronavirus is causing mortgage rates to plummet.
During times of crisis, big money tends to run out of the stock market and into safe investments, like a 10-year treasury or mortgage-backed security. And when more money is transferred to safer forms of investments, banks are able to borrow–and lend–less expensively.
That’s great news for customers, except for one thing: When prices drop, banks get inundated with extra work….and once again, are forced to raise their rates.
However, a few banks are able to keep their rates low.
I own a mortgage company where we broker to around 100 different banks. When rates are low, we can shop around to see who’s offering the best rate…and offer that to clients.
That’s the good news you can present to customers: Because of this simple principle of supply and demand, you can get a super low mortgage rate.
And by the way, if you need a really great mortgage lender for yourself or your clients, we can offer incredibly low rates at Gluch Group. Shoot me an email at firstname.lastname@example.org if you’re interested in talking about that.
Finally, A Couple of Tips
I’ll give you a final couple of tips.
See what I just did up above?
I made an offer and gave you a call-to-action (CTA). Need a great mortgage lender? Shoot me an email. Let’s talk.
At the end of every piece of marketing content–whether it’s a long-form blog post, Instagram post, or Facebook Live video–make an offer and give a CTA.
Your offer is the big benefit you’re providing to the customer. Your CTA is how they’re supposed to respond to that offer.
I have one additional offer and call-to-action for you. My real estate company, Gluch Group, is expanding. If you live in San Diego or Arizona, we’d love to talk to you about potentially joining our team. We’re looking to recruit five new agents or teams before the start of this summer.
Again, shoot me an email at email@example.com if you’re interested. I’d love to talk to you about how you can join a growing company with tons of potential.
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