Top 6 Real Estate Conference Takeaways You Can Implement In Your Business Today!

I just got back from a fantastic real estate conference and I learned a ton of stuff that I implemented in my business right away. In this post, I’m going to share with you the top six things that I picked up.

1. Share a success story each week

This is particularly for the team leaders out there. Find something to celebrate for at least one of your team members each week and share it publicly. Everyone loves to feel good. This is a great way to keep morale up. You don’t even have to limit this to just your team. It could be to your vendors, your transaction coordinator, your escrow company, your lender. Don’t be afraid to praise. You’d be surprised what hoops people will jump through for you when they feel encouraged, loved, and respected.

2. Update Facebook profile

Make sure your information is up to date. Give people a chance to get to know you. Make it personal. People are on Facebook to make friends. It’s not just business. Paint a picture of who you are as a human being. Just the other day, I noticed I didn’t have a bio and I fixed that. Write a good bio, have charming profile pictures, and maybe even a nice banner image. These can all make a world of difference.

3. Send a follow up meme when people are ghosting us

Try sending a follow up meme, like one of the ones below, next time someone is ghosting you. 

You may very well be surprised by the results. And don’t worry too much about offending them. They’ve already ghosted you. I know people who’ve had a lot of success with this and it’s something me and my team are going to start doing. What’s your favorite waiting for a text back meme? 

4. Video Confirmations on Everything

Use video confirmations on everything. Everytime you set an appointment or you are going to meet a buyer or the like, send them a nice personal video message, sixty or ninety seconds max. It can be something as simple as, “Hey, looking forward to seeing you tomorrow and showing you a bunch of great properties!” Whatever it is, make it personal. Make it real. A lot of times, you’ll even get a video sent right back. You don’t need any fancy tools. Your phone will be more than sufficient. 

5. Are these elements part of social media?

Social media isn’t just about selling. You want people to get to know you. The more we know someone, the more we trust them and want to work or do business with them or just be their friend.

Remember that stories sell. You want your posts to show humility, transparency, and vulnerability. To avoid redundancy, I’d recommend alternating between posts that provide inspiration, are personal, and business related.  If you check out my feeds you’ll notice I’ve been rotating through them for a while now.

You also want to make sure that your content is hitting all the necessary channels: emails, social, your website, your clients, your prospects, or wherever else you share your message. 

6. Check to see when people are live

A good way to find out how much traction you might get with any post is to click on the live button. It will tell you how many people are currently live on Facebook. You can use this information to figure out when the most people are online and when the best time to post will be for you. Use this to your advantage and start with the deck stacked in your favor.

All in all…

I hope these have been super helpful for you.

John Gluch.