How to Reengage Cold Leads

In anyone’s real estate career it’s likely that a prospect or a lead or two will go cold. They’ve ghosted you and you’re wondering, “what do I do with this person? We had something going, and they just disappeared.” You could send out email marketing campaigns, or drip message to your database. But, in this post I’m going to go over some of the best ways to reengage a cold prospect and help you get that person back, so you can help them buy or sell a house.

There’s Power in a Nine Word Email

The first technique is a nine word email. If you’ve got someone you haven’t talked to for a while, this is a great method to get the conversation going again. Set it up like this:

Subject: Frank [or whatever their first name is]

Body: Are you still looking for a house in Phoenix [or wherever you are]? 

And that’s it! No signature. No, have a great day. Just that one question and hit send. It’s short, it doesn’t take much of your time, and it’s a fantastic way to reengage instead of beating around the bush with something like, “Hey, checking in. How’s it going?”

Send it as a text.

You can just as easily use the same technique in a text. The same rules apply. No, “hey how’s it going,” just “Frank, are you still looking for a house in Chandler?” or “Frank, are you still selling your house in Chandler?”

How to hop on the phone and get new leads. 

First, we’re going to assume they don’t pick up. They often don’t. But that’s nothing to worry about. The goal is to get them to call back. What I do is leave a voicemail along the lines of, “Hey, Frank. It’s John with the Gluch Group. I found an amazing house. I know you’ve been looking for a three-bedroom, two bath under $300,000, and I found one I think you’re going to love. Give me a call. I’d love to tell you about it.” Then hang up the phone. 

The point isn’t that you actually found the perfect house for them. The point is to get them reengaged in a conversation. If you’re doing this with a thousand people, you’re not going to be able to have a house for all of them, but if you’re doing it for one or two people, it’d be great to have a specific house in mind.

Sellers want buyers. So be their source of buyers.

You can use all the same techniques with sellers. This is a litter harder to pull off now, but it’s really easy to pull off in a cold market or even a normal one. For this technique, you call them up and leave a voicemail like, “Hey, Frank, I know you were thinking about selling your house. We’ve actually got a buyer looking for a house just like yours. They want it to be under $2 million and they’re looking for a three bedroom. I wanted to know if it would be okay to let them know about your house.” Then hang up. And if you’re doing it by text, it’s the same idea. Don’t worry about asking them how it’s going, just get right to helping them. Be the person who takes care of this for them.

Want even more tricks for reengaging cold leads?

Give me a ring or shoot me a message. I’d be happy to chat with you and give you some more ideas.


John Gluch.