How to increase your relational capital

As a real estate agent, you’re in the people business. You always want to be building relationships be it with clients, prospective clients, other real estate agents, or, really, anybody.  But how do you do this in a meaningful and efficient way, especially as things are moving so quickly. In this post, I touch upon one way you can use facebook to build real relationships with other people.

Take advantage of Facebook Groups

Take advantage of facebook groups. There are lots of this, like San Diego Real Estate Friends, in every market. Search one out for your own region, and if there isn’t one, you can create it!

Engaging in the Facebook Group

One great way to engage in the group and build relationships is to ask questions, say, What’s a good book on real estate? 

This is great for several reasons. First, you’ll get answers. You’ll find your book. Second, you’ll be able to connect with the people that engage. Give a like to the best answers, add the person who commented, and send them a private message thanking them for your input. It’s a great way to start a conversation, express some gratitude, and begin what might be a wonderful relationship. Plus, you’ll be Facebook friends and you’ll be able to see and learn more about each other.

You’ve started messaging, now what?

Treat people you connect with on Facebook like a normal human interaction with friends. From a real estate context, I see two big, key reasons for doing this. First, you need friendships to get deals done right in this market. A lot of people are making offers on houses and you never know when that person you’re creating a friendship with will be on the other side of a deal. Second, if you’re growing your team or if you’re at a brokerage like mine or EXP, where they incentivize you to have other people join your brokerage, these relationships can pay off big time.

Don’t be afraid to ask for help

This is true on and off Facebook. If you want some help, ask me or anyone else that you respect in the business. You never know where a conversation might lead. Reaching out, especially in a public forum, is a great way to create some positivity, share some wonderful ideas, and help each other out. If you have any questions for me, don’t hesitate to reach out. I’m always happy to help.


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John Gluch.

john@gluchgroup.com